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| bts beach |
If you’re an ARMY planning your next trip to Korea, there’s one spot you simply cannot miss: Maengbang Beach in Samcheok, Gangwon Province. Known worldwide as the BTS filming location for their Butter album jacket photos, this sandy paradise has become a pilgrimage site for fans across the globe.
Back in 2021, BTS chose this quiet stretch of coastline as the backdrop for their Butter concept shoot. With bright orange parasols, volleyball nets, and the sparkling East Sea behind them, the photos captured the playful summer vibe that fans instantly fell in love with.
Since then, the beach has been nicknamed “BTS Beach”, drawing thousands of visitors daily during peak season. Local authorities even recreated the props from the shoot, so fans can pose exactly where BTS once stood.
International ARMYs describe their visits as magical:
Many fans also enjoy camping by the shore, waking up to the sunrise over the East Sea, and spending quiet mornings strolling along the sand before the crowds arrive.
Maengbang Beach is more than just a seaside escape—it’s a global K-pop landmark. Whether you’re here to relive the Butter era or simply to enjoy the natural beauty of Korea’s East Coast, this BTS filming location offers a unique blend of fandom and tranquility.
So pack your camera, bring your ARMY spirit, and get ready to make memories at the one and only BTS Beach!